Karnak

Solution

Feury Image Group’s innovative approach involved collaborating with KARNAK’s technical expert to produce hands-on video tutorials directly from the rooftops. These tutorials were meticulously crafted to balance depth of information with accessibility, ensuring they were:

• Concise and Engaging: Each video was carefully timed to deliver valuable content without overwhelming the viewers, making the learning process both efficient and enjoyable.
• Brand Elevating: The series not only highlighted KARNAK’s products but also positioned their in-house expert as a leading authority and brand ambassador in the roofing industry.

Results

The video tutorial program exceeded expectations, achieving significant milestones:

• Exceptional Engagement: The series amassed over 1 million organic views online, surpassing the engagement levels of larger competitors and establishing a strong digital presence for KARNAK.
• Industry Leadership: The content not only educated the audience but also bolstered KARNAK’s reputation as a leader in roof repair and restoration solutions, and created a recognized figure as a leading influencer in the industry.

With this opportunity, we were able to demonstrate how tailored, expert-driven content can transcend traditional marketing, turning educational initiatives into powerful tools for brand enhancement and industry leadership, as reflected in the positive feedback from KARNAK’s COO.

We have been blown away by the success of our installation videos. They’ve made our Chief Technical Officer a rock star in the industry, which helps seal our position as the industry leader in roof repair and restoration coating products. Feury made the process easy, they made a point of diving into the details of our world and I think it helped them create such memorable and effective videos.  – Chris Salazar | COO KARNAK